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E-commerce vocabulary · Pricing and Promotions

Product bundle

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, product bundle means: Two or more products sold together as one offer, usually at a lower price than buying each of them separately.

In Turkish: ürün paketi, set, paket kampanya

How it is used

Used to raise order value and move slow stock. Stores create, offer and price bundles, such as a skincare set or a 'buy 3, pay 2' deal. Bundle can also be a verb: bundle a charger with the phone.

Example sentences

  1. The shampoo and conditioner product bundle sells better than either item alone.

  2. Let's create a product bundle for Mother's Day with the candle and the mug.

Common collocations

  • create a bundle
  • bundle deal
  • gift bundle
  • bundle pricing
  • bundle products together
  • cross-sellTo offer a customer products that go with what they are buying, such as a case with a phone or socks with shoes.
  • upsellTo encourage a customer to buy a more expensive version of what they are looking at, or to add an upgrade, such as more storage or a longer warranty.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.
  • dead stockProducts that have not sold for a long time and are unlikely to sell at their normal price, taking up warehouse space and money.

More terms: Pricing and Promotions

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