Okuzeka
E-commerce vocabulary · Pricing and Promotions

Black Friday

Meaning in e-commerce, with examples

nounCore term

In e-commerce, Black Friday means: The Friday after Thanksgiving in the United States, now an international shopping day in late November with big online and in-store discounts.

In Turkish: Black Friday, Efsane Cuma, Kasım indirimleri

How it is used

The busiest period of the year for many online stores, often stretched into a Black Friday week or month and followed by Cyber Monday. Teams plan Black Friday campaigns, stock and staffing months in advance.

Example sentences

  1. Black Friday brought in 18% of our yearly revenue last year.

  2. All warehouse staff work extra shifts in the week after Black Friday.

Common collocations

  • Black Friday sale
  • Black Friday deals
  • Black Friday week
  • Black Friday and Cyber Monday
  • flash saleA short sale, often lasting only hours or a day, with big discounts on selected products and usually limited stock.
  • discount codeA short code a customer types at checkout to get a lower price, a fixed amount off or free shipping.
  • markdownA permanent or long-term cut in a product's selling price, usually to clear slow-selling or end-of-season stock.
  • fulfillmentAll the work needed to get an order to the customer after it is placed: storing stock, picking and packing the items and handing the parcel to a carrier.

More terms: Pricing and Promotions

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