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E-commerce vocabulary · Pricing and Promotions

Upsell

Meaning in e-commerce, with examples

verbCommon term

In e-commerce, upsell means: To encourage a customer to buy a more expensive version of what they are looking at, or to add an upgrade, such as more storage or a longer warranty.

In Turkish: üst ürüne yönlendirmek, upsell yapmak, daha pahalı seçeneği satmak

How it is used

Used by marketers and product teams as a verb (upsell customers to the premium plan) and a noun (an upsell, upselling). Typical places are the product page, cart and post-purchase page. Done badly, it feels pushy.

Example sentences

  1. We upsell the 256 GB version on the product page with a small price comparison.

  2. Upselling extended warranties added 4% to our electronics revenue.

Common collocations

  • upsell a customer
  • upsell offer
  • post-purchase upsell
  • upselling and cross-selling
  • cross-sellTo offer a customer products that go with what they are buying, such as a case with a phone or socks with shoes.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.
  • product bundleTwo or more products sold together as one offer, usually at a lower price than buying each of them separately.
  • product pageThe page of an online store that shows one product in detail, with its photos, price, description, options and an add-to-cart button.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Pricing and Promotions

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