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E-commerce vocabulary · Pricing and Promotions

Markdown

Meaning in e-commerce, with examples

/ˈmɑːrkdaʊn/nounCommon term

In e-commerce, markdown means: A permanent or long-term cut in a product's selling price, usually to clear slow-selling or end-of-season stock.

In Turkish: fiyat indirimi, indirime alma

How it is used

Common in fashion and retail planning. Teams plan, take or apply markdowns and track their cost to the margin. The verb is mark down: 'We marked the jackets down by 30%'.

Example sentences

  1. We took a 40% markdown on the summer dresses at the end of August.

  2. Too many markdowns teach customers to wait for the sale.

Common collocations

  • take a markdown
  • markdown price
  • end-of-season markdown
  • mark down prices
  • flash saleA short sale, often lasting only hours or a day, with big discounts on selected products and usually limited stock.
  • dead stockProducts that have not sold for a long time and are unlikely to sell at their normal price, taking up warehouse space and money.
  • discount codeA short code a customer types at checkout to get a lower price, a fixed amount off or free shipping.
  • inventory turnoverA measure of how many times a business sells and replaces its stock in a period, usually cost of goods sold divided by average inventory value.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Pricing and Promotions

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