Okuzeka
E-commerce vocabulary · Pricing and Promotions

Discount code

Meaning in e-commerce, with examples

nounCore term

In e-commerce, discount code means: A short code a customer types at checkout to get a lower price, a fixed amount off or free shipping.

In Turkish: indirim kodu, kupon kodu

How it is used

Used in campaigns, influencer deals and customer service. Stores create, send and limit discount codes; customers apply, enter or redeem them. Also called promo code, coupon code or voucher code (UK).

Example sentences

  1. The discount code WELCOME10 gives new customers 10% off their first order.

  2. Someone shared our influencer's discount code on a coupon site, so we disabled it.

Common collocations

  • apply a discount code
  • enter a discount code
  • single-use discount code
  • discount code expires
  • redeem a code
  • flash saleA short sale, often lasting only hours or a day, with big discounts on selected products and usually limited stock.
  • free shippingA delivery option for which the customer pays no shipping fee, often offered only on orders above a certain amount.
  • markdownA permanent or long-term cut in a product's selling price, usually to clear slow-selling or end-of-season stock.
  • Black FridayThe Friday after Thanksgiving in the United States, now an international shopping day in late November with big online and in-store discounts.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.

More terms: Pricing and Promotions

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