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Sales & Retail vocabulary · Account Management

Account penetration

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, account penetration means: The extent to which a supplier has established business across the relevant parts of a customer organisation.

In Turkish: müşteri kuruluşu içindeki erişim düzeyi

How it is used

State the relevant units or locations when measuring penetration; there is no single universal denominator.

Example sentences

  1. Our account penetration is strong in production but weak in the customer's maintenance division.

    The comparison describes where the supplier has established business.

  2. We measure account penetration by the number of eligible branches that buy from us.

    A stated measurement basis makes the extent of coverage interpretable.

Common collocations

  • increase account penetration
  • measure account penetration
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.
  • cross-sellTo sell a customer a different but related product in addition to the one they are buying, such as a case with a new phone.

More terms: Account Management

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