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Sales & Retail vocabulary · Account Management

Share of wallet

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, share of wallet means: The proportion of a customer's spending in a defined category that goes to one supplier.

In Turkish: müşteri harcamalarından alınan pay

How it is used

Specify the customer, category and period; this is a share of one customer's spending rather than the whole market.

Example sentences

  1. Our share of wallet is forty percent of the chain's annual cleaning-supply spending.

    The percentage uses a defined customer's category spending as its base.

  2. Revenue grew, but our share of wallet fell because the customer expanded purchases elsewhere.

    Absolute sales can rise while the supplier's relative share declines.

Common collocations

  • increase share of wallet
  • customer share of wallet
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.

More terms: Account Management

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