Account plan

How it is used

Use for account goals, stakeholders, actions and review dates; it is more than a contact list.

Example sentences

1. The account plan links next year's service proposal to the customer's new production line.

   The plan connects the seller's actions to a known customer development.

2. We reviewed the account plan after the customer changed its purchasing structure.

   Commercial plans need updating when responsibility inside the account changes.

Common collocations

• strategic account plan
• review an account plan

Related terms

• account managerA person responsible for looking after a group of existing customers, keeping them happy and finding chances to sell them more.
• key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.

More terms: Account Management

• CRM
• upsell
• cross-sell
• customer retention
• churn
• renewal
• customer lifetime value
• check in
• sales territory
• account mapping
• customer champion
• land and expand