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Sales & Retail vocabulary · Account Management

Account manager

Meaning in sales & retail, with examples

/əˈkaʊnt ˌmænɪdʒər/nounCore term

In sales & retail, account manager means: A person responsible for looking after a group of existing customers, keeping them happy and finding chances to sell them more.

In Turkish: müşteri temsilcisi, müşteri yöneticisi, portföy yöneticisi

How it is used

A common job title in B2B companies, agencies and banks. Here an account is a customer company, not a bank account. Account managers often take over a client after a new-business seller has won it.

Example sentences

  1. Your account manager will call you every quarter to review your order volumes.

  2. After the contract was signed, the client was handed over to an account manager.

Common collocations

  • key account manager
  • dedicated account manager
  • senior account manager
  • assign an account manager
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.
  • CRMCustomer relationship management: software where a company records its contacts, leads, deals and conversations with customers in one place.
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.
  • upsellTo persuade a customer to buy a more expensive version, an upgrade or a bigger package than the one they first planned to buy.
  • renewalThe act of extending a contract or subscription for another period when the current one ends, or the new contract itself.

More terms: Account Management

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