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Sales & Retail vocabulary · Account Management

Churn

Meaning in sales & retail, with examples

/tʃɜːrn/nounCommon term

In sales & retail, churn means: The loss of customers who stop buying or cancel their subscription or contract during a period; also the rate at which this happens.

In Turkish: müşteri kaybı, müşteri kayıp oranı

How it is used

Common in software, telecoms and other subscription businesses. People talk about churn, the churn rate or reducing churn. It is also a verb: customers churn. Low churn means customers are staying.

Example sentences

  1. Our monthly churn dropped to 2 percent after we improved onboarding.

  2. Small businesses churn faster than large companies, so we watch them closely.

Common collocations

  • reduce churn
  • churn rate
  • customer churn
  • monthly churn
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.
  • renewalThe act of extending a contract or subscription for another period when the current one ends, or the new contract itself.
  • customer lifetime valueThe total revenue or profit a company expects to earn from one customer over the whole time that customer keeps buying from it.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Account Management

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