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Sales & Retail vocabulary · Targets, Metrics & Commission

KPI

Meaning in sales & retail, with examples

/ˌkeɪ piː ˈaɪ/abbreviationCore term

In sales & retail, KPI means: Key performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.

In Turkish: temel performans göstergesi, performans göstergesi

How it is used

Used in reports, dashboards and performance reviews. You set, track, measure, hit or miss KPIs. Typical sales KPIs are calls made, meetings booked, revenue, win rate and average deal size; retail KPIs include footfall, conversion rate and average transaction value.

Example sentences

  1. Our main KPI this quarter is the number of new accounts, not total revenue.

  2. Store managers review their KPIs with the area manager every Monday.

Common collocations

  • set KPIs
  • track KPIs
  • hit a KPI
  • sales KPIs
  • KPI dashboard
  • sales targetThe amount of sales, in money or units, that a person, team or store is expected to reach in a given period.
  • conversion rateThe percentage of people who take a desired next step, such as store visitors who buy something or leads who become customers.
  • win rateThe percentage of sales opportunities that end in a won deal, out of all the opportunities closed as won or lost in a period.
  • average transaction valueThe average amount a customer spends in one purchase, calculated by dividing total sales by the number of transactions.
  • quotaA fixed sales target given to a salesperson or team for a period, often used to calculate commission and judge performance.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Targets, Metrics & Commission

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