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Sales & Retail vocabulary · Targets, Metrics & Commission

Pipeline coverage

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, pipeline coverage means: The value of eligible open sales opportunities relative to the sales target they are intended to cover.

In Turkish: satış hattının hedefi karşılama oranı

How it is used

State the period, eligible stages and whether the denominator is the whole target or its remaining amount.

Example sentences

  1. With 900,000 euros in eligible deals and a 300,000-euro target, pipeline coverage is three times.

    The ratio compares opportunity value with a clearly specified target.

  2. Pipeline coverage improved, but most of the added deals were still at an early stage.

    A larger ratio does not by itself establish a reliable forecast.

Common collocations

  • pipeline coverage ratio
  • improve pipeline coverage
  • sales pipelineAll the potential deals a salesperson or team is working on, arranged by stage from first contact to signed contract, so you can see what is likely to close.
  • quotaA fixed sales target given to a salesperson or team for a period, often used to calculate commission and judge performance.

More terms: Targets, Metrics & Commission

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