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Sales & Retail vocabulary · Targets, Metrics & Commission

Sales target

Meaning in sales & retail, with examples

/ˈseɪlz ˌtɑːrɡɪt/nounCore term

In sales & retail, sales target means: The amount of sales, in money or units, that a person, team or store is expected to reach in a given period.

In Turkish: satış hedefi, hedef

How it is used

Used in sales meetings, performance reviews and daily briefings in shops. You set, reach, hit, meet, miss or exceed a sales target. Targets can be daily, monthly, quarterly or yearly.

Example sentences

  1. Our sales target for December is 25 percent higher than last year.

  2. The store missed its sales target on Saturday because of the rain.

Common collocations

  • set a sales target
  • meet a sales target
  • exceed a sales target
  • monthly sales target
  • miss a target
  • quotaA fixed sales target given to a salesperson or team for a period, often used to calculate commission and judge performance.
  • hit a targetTo reach the sales amount or result that you were expected to achieve in a given period.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.
  • commissionMoney paid to a salesperson based on the sales they make, usually a percentage of the value of each sale or of total revenue.
  • sales forecastAn estimate of how much a person, team or company will sell in a coming period, based on the pipeline, past results and market conditions.

More terms: Targets, Metrics & Commission

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