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Sales & Retail vocabulary · Targets, Metrics & Commission

Average transaction value

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, average transaction value means: The average amount a customer spends in one purchase, calculated by dividing total sales by the number of transactions.

In Turkish: sepet ortalaması, fiş ortalaması, ortalama işlem tutarı

How it is used

A key retail number, often shortened to ATV; online it is usually called average order value (AOV). Stores raise it through upselling, cross-selling and offers like “buy two, get the third free”. Also called average basket size or average sale.

Example sentences

  1. Our average transaction value went up from 310 to 360 lira after we trained staff to suggest accessories.

  2. Footfall is down, but average transaction value is higher than last year.

Common collocations

  • increase average transaction value
  • ATV
  • average order value
  • average basket size
  • upsellTo persuade a customer to buy a more expensive version, an upgrade or a bigger package than the one they first planned to buy.
  • cross-sellTo sell a customer a different but related product in addition to the one they are buying, such as a case with a new phone.
  • conversion rateThe percentage of people who take a desired next step, such as store visitors who buy something or leads who become customers.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.
  • footfallThe number of people who enter a shop or a shopping area during a given period.

More terms: Targets, Metrics & Commission

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