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Sales & Retail vocabulary · Retail Store & Customers

Footfall

Meaning in sales & retail, with examples

/ˈfʊtfɔːl/nounCommon term

In sales & retail, footfall means: The number of people who enter a shop or a shopping area during a given period.

In Turkish: mağaza trafiği, ziyaretçi sayısı, müşteri trafiği

How it is used

Mainly UK English; US English says foot traffic or store traffic. Footfall is measured with door counters and is used with conversion rate to judge store performance. You increase, drive, track or lose footfall.

Example sentences

  1. Footfall dropped by 15 percent when the road outside was closed.

  2. The shopping centre's footfall is highest on Saturday afternoons.

Common collocations

  • increase footfall
  • footfall counter
  • high footfall
  • drive footfall
  • foot traffic
  • conversion rateThe percentage of people who take a desired next step, such as store visitors who buy something or leads who become customers.
  • window displayAn arrangement of products and decorations in a shop window, designed to catch the attention of people passing by and bring them inside.
  • walk-inA customer who comes into a shop, salon, showroom or hotel without an appointment or booking, often just to look around.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.
  • retailThe business of selling goods in small quantities directly to the public, through shops, online stores or other channels, rather than to other businesses.

More terms: Retail Store & Customers

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