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Sales & Retail vocabulary · Retail Store & Customers

Store manager

Meaning in sales & retail, with examples

/ˈstɔːr ˌmænɪdʒər/nounCore term

In sales & retail, store manager means: The person in charge of a shop, responsible for its staff, sales results, stock, customer service and daily running.

In Turkish: mağaza müdürü, mağaza yöneticisi

How it is used

A key retail job title. The store manager usually reports to an area or regional manager and leads assistant managers and sales staff. UK English also uses shop manager. Customers ask to speak to the manager when there is a problem.

Example sentences

  1. The store manager holds a short briefing every morning before the doors open.

  2. After three years as a sales associate, he was promoted to store manager.

Common collocations

  • assistant store manager
  • area manager
  • report to the store manager
  • store manager role
  • sales associateA shop employee who helps customers on the sales floor, answers questions, finds products and sizes, and often works on the till as well.
  • sales floorThe part of a shop where products are displayed and customers walk around and shop, as opposed to the stockroom or offices.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.
  • shrinkageThe difference between the stock a shop should have according to its records and what it actually has, caused by theft, damage, mistakes or fraud.
  • mystery shopperA person paid by a company to visit a shop as an ordinary customer and report on the service, staff behaviour and store standards.

More terms: Retail Store & Customers

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