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Sales & Retail vocabulary · Retail Store & Customers

Loyalty program

Meaning in sales & retail, with examples

/ˈlɔɪəlti ˌproʊɡræm/nounCommon term

In sales & retail, loyalty program means: A scheme in which regular customers collect points, discounts or rewards when they shop, designed to make them come back.

In Turkish: sadakat programı, müşteri sadakat programı

How it is used

Common in supermarkets, cafés, airlines and fashion retail. Staff ask “Do you have a loyalty card?” or “Would you like to join our loyalty program?” UK English spells it loyalty programme. Loyalty data also shows what customers buy.

Example sentences

  1. Members of our loyalty program spend about 30 percent more per visit.

  2. Would you like to join the loyalty program? You'll get 10 percent off today.

Common collocations

  • join a loyalty program
  • loyalty card
  • loyalty points
  • loyalty program members
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.
  • average transaction valueThe average amount a customer spends in one purchase, calculated by dividing total sales by the number of transactions.
  • point of saleThe place and moment where a customer pays for a purchase, such as a shop till or an online checkout, and the system used to record that payment.
  • customer lifetime valueThe total revenue or profit a company expects to earn from one customer over the whole time that customer keeps buying from it.

More terms: Retail Store & Customers

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