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Sales & Retail vocabulary · Retail Store & Customers

Sales associate

Meaning in sales & retail, with examples

/ˈseɪlz əˌsoʊʃiət/nounCore term

In sales & retail, sales associate means: A shop employee who helps customers on the sales floor, answers questions, finds products and sizes, and often works on the till as well.

In Turkish: satış danışmanı, satış personeli, mağaza çalışanı

How it is used

A common US job title; UK shops say sales assistant, shop assistant or retail assistant. Many fashion brands use their own titles, such as style advisor. Sales associates are often measured on sales per hour and average transaction value.

Example sentences

  1. A sales associate helped me find the right size and even checked another store for me.

  2. We're hiring part-time sales associates for the New Year season.

Common collocations

  • part-time sales associate
  • retail sales associate
  • sales assistant
  • shop assistant
  • store managerThe person in charge of a shop, responsible for its staff, sales results, stock, customer service and daily running.
  • sales floorThe part of a shop where products are displayed and customers walk around and shop, as opposed to the stockroom or offices.
  • cashierA person in a shop, supermarket or bank whose job is to take payments from customers and give them change and receipts.
  • upsellTo persuade a customer to buy a more expensive version, an upgrade or a bigger package than the one they first planned to buy.
  • walk-inA customer who comes into a shop, salon, showroom or hotel without an appointment or booking, often just to look around.

More terms: Retail Store & Customers

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