Okuzeka
Sales & Retail vocabulary · Retail Store & Customers

Retail

Meaning in sales & retail, with examples

/ˈriːteɪl/nounCore term

In sales & retail, retail means: The business of selling goods in small quantities directly to the public, through shops, online stores or other channels, rather than to other businesses.

In Turkish: perakende, perakende satış

How it is used

Used as a noun (work in retail) and very often as an adjective: retail store, retail price, retail chain, retail staff. The opposite is wholesale, which means selling large quantities to shops and other businesses.

Example sentences

  1. I worked in retail for five years before moving into B2B sales.

  2. The brand sells through its own retail stores and online.

Common collocations

  • work in retail
  • retail store
  • retail price
  • retail chain
  • retail sales
  • B2CBusiness-to-consumer: selling products or services directly to individual people for their own use, as shops, restaurants and online stores do.
  • point of saleThe place and moment where a customer pays for a purchase, such as a shop till or an online checkout, and the system used to record that payment.
  • sales floorThe part of a shop where products are displayed and customers walk around and shop, as opposed to the stockroom or offices.
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • footfallThe number of people who enter a shop or a shopping area during a given period.

More terms: Retail Store & Customers

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: