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Sales & Retail vocabulary · Merchandising & Stock

Merchandising

Meaning in sales & retail, with examples

/ˈmɜːrtʃəndaɪzɪŋ/nounCore term

In sales & retail, merchandising means: The planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.

In Turkish: ürün teşhiri, reyon düzenlemesi, mağaza içi ürün yönetimi

How it is used

Used in retail and FMCG. Merchandisers set up shelves and displays, often following a planogram. In fashion and large chains, merchandising also covers buying and stock planning. The person who does it is a merchandiser.

Example sentences

  1. Better merchandising at the entrance increased sales of the new range by 15 percent.

  2. Our merchandising team visits every supermarket twice a week to check the shelves.

Common collocations

  • merchandising team
  • in-store merchandising
  • merchandising standards
  • product merchandising
  • visual merchandisingThe design of how products and the inside of a shop look, including windows, displays, lighting and layout, to attract customers and make them buy.
  • planogramA diagram that shows exactly where each product should be placed on a shelf or display, including how many items face the customer.
  • window displayAn arrangement of products and decorations in a shop window, designed to catch the attention of people passing by and bring them inside.
  • inventoryAll the goods a business has in stock and available to sell, or a detailed list of them.
  • SKUStock keeping unit: a unique code a retailer gives to each version of a product, so that each size, colour or pack type can be tracked separately.

More terms: Merchandising & Stock

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