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Sales & Retail vocabulary · Merchandising & Stock

Shelf share

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, shelf share means: The proportion of a defined shelf space occupied by a brand or product range.

In Turkish: raf payı

How it is used

Specify whether space is measured by width, area or another consistent basis when comparing brands.

Example sentences

  1. Our shelf share rose after the retailer gave the brand another half-metre of space.

    The term measures allocated display space rather than sales revenue.

  2. We measured shelf share across the full category, including the bottom shelf.

    A consistent category boundary makes the comparison meaningful.

Common collocations

  • increase shelf share
  • measure shelf share
  • planogramA diagram that shows exactly where each product should be placed on a shelf or display, including how many items face the customer.
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.

More terms: Merchandising & Stock

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