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Sales & Retail vocabulary · Merchandising & Stock

Planogram

Meaning in sales & retail, with examples

/ˈplænəɡræm/nounAdvanced term

In sales & retail, planogram means: A diagram that shows exactly where each product should be placed on a shelf or display, including how many items face the customer.

In Turkish: raf yerleşim planı, planogram

How it is used

Used in supermarkets, pharmacies and chain stores. Head office or suppliers send planograms; store staff set up shelves to the planogram and check compliance. Products are given facings, meaning the number of units visible at the front.

Example sentences

  1. Please set up the snacks aisle according to the new planogram before Monday.

  2. The supplier checks planogram compliance in every store each month.

Common collocations

  • follow the planogram
  • planogram compliance
  • new planogram
  • set to planogram
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • visual merchandisingThe design of how products and the inside of a shop look, including windows, displays, lighting and layout, to attract customers and make them buy.
  • SKUStock keeping unit: a unique code a retailer gives to each version of a product, so that each size, colour or pack type can be tracked separately.
  • sales floorThe part of a shop where products are displayed and customers walk around and shop, as opposed to the stockroom or offices.

More terms: Merchandising & Stock

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