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Sales & Retail vocabulary · Merchandising & Stock

Endcap

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, endcap means: A product display at the end of a retail aisle, often used to highlight an offer or range.

In Turkish: reyon sonu teşhir alanı

How it is used

Use for a display's position at an aisle end, not for every promotional stand inside a store.

Example sentences

  1. The supermarket moved the breakfast promotion to an endcap beside the dairy aisle.

    The location can expose the offer to shoppers passing the aisle.

  2. Staff refilled the endcap twice before lunch because the featured cereal sold quickly.

    An endcap needs replenishment when its display stock is purchased.

Common collocations

  • promotional endcap
  • endcap display
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • restockTo fill shelves or a shop again with new supplies of goods that have been sold, or to order more of a product.

More terms: Merchandising & Stock

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