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Sales & Retail vocabulary · Merchandising & Stock

Visual merchandising

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, visual merchandising means: The design of how products and the inside of a shop look, including windows, displays, lighting and layout, to attract customers and make them buy.

In Turkish: görsel mağazacılık, görsel düzenleme, vitrin ve mağaza düzenlemesi

How it is used

Common in fashion, cosmetics and department stores, often shortened to VM. Visual merchandisers set up mannequins, window displays and seasonal themes, often following guidelines from head office.

Example sentences

  1. The visual merchandising team changes the windows and the front tables every two weeks.

  2. Good visual merchandising tells a story, so customers can picture the whole outfit.

Common collocations

  • visual merchandising team
  • visual merchandising guidelines
  • VM standards
  • visual merchandiser
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • window displayAn arrangement of products and decorations in a shop window, designed to catch the attention of people passing by and bring them inside.
  • planogramA diagram that shows exactly where each product should be placed on a shelf or display, including how many items face the customer.
  • sales floorThe part of a shop where products are displayed and customers walk around and shop, as opposed to the stockroom or offices.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Merchandising & Stock

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