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Fashion & Textiles vocabulary · Fashion Industry & Retail

Visual merchandising

Meaning in fashion & textiles, with examples

/ˌvɪʒuəl ˈmɜːtʃəndaɪzɪŋ/nounCommon term

In fashion & textiles, visual merchandising means: The work of presenting products attractively in shop windows and inside stores, using displays, mannequins, lighting and layout to increase sales.

In Turkish: görsel mağazacılık, vitrin ve mağaza düzenleme

How it is used

Often shortened to VM. Visual merchandisers dress mannequins, plan window schemes, build displays and follow brand guidelines. Head office sends stores VM guidelines each season so that all shops look the same.

Example sentences

  1. Good visual merchandising helped the new denim range sell much faster.

  2. The visual merchandising team will change the windows on Monday night.

Common collocations

  • visual merchandising guidelines
  • window display
  • VM team
  • dress a mannequin
  • retailerA business that sells goods directly to the public, through shops, a website or both, such as a department store or a fashion chain.
  • merchandiserA person who plans and manages a product range so that the right products are available in the right quantities, at the right time and price.
  • collectionA group of garments and accessories designed together for one season or event, sharing a theme, colour palette and fabrics.
  • sell-throughThe percentage of stock received that has actually been sold to customers in a given period, used to judge how well a product is selling.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Fashion Industry & Retail

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