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Fashion & Textiles vocabulary · Fashion Industry & Retail

Merchandiser

Meaning in fashion & textiles, with examples

/ˈmɜːtʃəndaɪzə/nounCore term

In fashion & textiles, merchandiser means: A person who plans and manages a product range so that the right products are available in the right quantities, at the right time and price.

In Turkish: merchandiser, ürün planlama uzmanı, müşteri temsilcisi

How it is used

At retailers, merchandisers handle range planning, budgets, stock and sales analysis alongside buyers. At Turkish export manufacturers, the merchandiser, often called müşteri temsilcisi, follows each order from sampling to shipment and is the main contact for the brand.

Example sentences

  1. Our merchandiser will send you the updated delivery plan by tomorrow.

  2. The merchandisers decided to cut the number of styles in the shirt range.

Common collocations

  • senior merchandiser
  • merchandising team
  • range planning
  • export merchandiser
  • buyerA person who chooses and orders products for a retailer or brand, deciding which styles, colours and quantities will be sold.
  • sell-throughThe percentage of stock received that has actually been sold to customers in a given period, used to judge how well a product is selling.
  • supplierA company that provides a brand with fabric, trims or finished garments, often a factory, mill or agent that produces to the brand's orders.
  • visual merchandisingThe work of presenting products attractively in shop windows and inside stores, using displays, mannequins, lighting and layout to increase sales.

More terms: Fashion Industry & Retail

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