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Fashion & Textiles vocabulary · Fashion Industry & Retail

Fast fashion

Meaning in fashion & textiles, with examples

/ˌfɑːst ˈfæʃn/nounCore term

In fashion & textiles, fast fashion means: A business model in which retailers turn new trends into low-priced clothing very quickly and bring new products to stores many times a season.

In Turkish: hızlı moda

How it is used

Discussed in business news, sustainability reports and supplier meetings. Fast fashion depends on short lead times, quick reorders and frequent drops, which is why nearby suppliers are valued. Critics link it to overproduction, waste and pressure on factory workers.

Example sentences

  1. Fast fashion customers expect new styles in store every week.

  2. Our factory works mainly for fast fashion brands, so most orders have a four-week lead time.

Common collocations

  • fast fashion brand
  • fast fashion retailer
  • fast fashion model
  • move away from fast fashion
  • sustainable fashionClothing designed, made and sold in ways that reduce harm to the environment and treat workers fairly, for example through better materials, less waste and longer use.
  • trendA style, colour, shape or idea that becomes popular for a period of time and influences what designers create and what customers buy.
  • lead timeThe time between placing an order and receiving the finished goods, including material sourcing, production and shipping.
  • retailerA business that sells goods directly to the public, through shops, a website or both, such as a department store or a fashion chain.

More terms: Fashion Industry & Retail

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