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Fashion & Textiles vocabulary · Fashion Industry & Retail

Sell-through

Meaning in fashion & textiles, with examples

/ˈsel θruː/nounCommon term

In fashion & textiles, sell-through means: The percentage of stock received that has actually been sold to customers in a given period, used to judge how well a product is selling.

In Turkish: satış oranı, satış performansı, sell-through oranı

How it is used

A key figure in weekly trading meetings. It is usually calculated as units sold divided by units received, times 100. High sell-through can lead to a repeat order; low sell-through often leads to markdowns. People say a style has strong or weak sell-through.

Example sentences

  1. The linen dress had 78% sell-through in four weeks, so we've placed a repeat order.

  2. Sell-through on the knitwear is weak because the weather is still warm.

Common collocations

  • sell-through rate
  • strong sell-through
  • weekly sell-through
  • full-price sell-through
  • merchandiserA person who plans and manages a product range so that the right products are available in the right quantities, at the right time and price.
  • buyerA person who chooses and orders products for a retailer or brand, deciding which styles, colours and quantities will be sold.
  • retailerA business that sells goods directly to the public, through shops, a website or both, such as a department store or a fashion chain.
  • wholesaleThe sale of goods in large quantities to shops and other businesses, which then sell them to the public at a higher price.

More terms: Fashion Industry & Retail

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