Trend

How it is used

Design teams research, follow, spot and forecast trends, often with the help of trend agencies and catwalk reports. A trend can be a micro trend that lasts weeks or a macro trend that lasts years. The adjective is trendy, which is informal.

Example sentences

1. Wide-leg trousers are still a strong trend for next autumn.

2. Our trend report suggests softer pastels for the summer collection.

Common collocations

• trend forecasting
• follow a trend
• key trend
• trend report
• micro trend

Related terms

• mood boardA board or digital page of images, colours, fabric swatches and words that shows the feeling and direction of a collection before design begins.
• collectionA group of garments and accessories designed together for one season or event, sharing a theme, colour palette and fabrics.
• fast fashionA business model in which retailers turn new trends into low-priced clothing very quickly and bring new products to stores many times a season.
• seasonOne of the periods of the fashion calendar for which collections are designed and sold, mainly spring/summer and autumn/winter.

This word in other fields

The same English word can have a different meaning in another field:

• trend · Software Engineering
• trend · Data Science & Analytics
• trend · Business English
• trend · Academic English & Research
• trend · Social Media & Content Creation

More terms: Design & Collections

• lookbook
• silhouette
• capsule collection
• technical flat