Okuzeka
Sales & Retail vocabulary · Merchandising & Stock

Window display

Meaning in sales & retail, with examples

/ˈwɪndoʊ dɪˌspleɪ/nounCommon term

In sales & retail, window display means: An arrangement of products and decorations in a shop window, designed to catch the attention of people passing by and bring them inside.

In Turkish: vitrin, vitrin düzenlemesi, vitrin teşhiri

How it is used

Used in retail, especially in fashion and department stores. You create, change, set up or dress a window display; in some cities, special windows for New Year and the sales attract a lot of attention. Also called simply the window.

Example sentences

  1. We changed the window display to the new spring colours, and footfall went up the same week.

  2. The window display has to be finished before the shopping centre opens at ten.

Common collocations

  • change the window display
  • seasonal window display
  • dress a window
  • window display design
  • visual merchandisingThe design of how products and the inside of a shop look, including windows, displays, lighting and layout, to attract customers and make them buy.
  • merchandisingThe planning and display of products in a shop, including what to sell, how much to stock, where to place it and how to price it, so that customers buy more.
  • footfallThe number of people who enter a shop or a shopping area during a given period.
  • walk-inA customer who comes into a shop, salon, showroom or hotel without an appointment or booking, often just to look around.

More terms: Merchandising & Stock

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: