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Sales & Retail vocabulary · Sales Process & Pipeline

B2C

Meaning in sales & retail, with examples

/ˌbiː tə ˈsiː/abbreviationCore term

In sales & retail, B2C means: Business-to-consumer: selling products or services directly to individual people for their own use, as shops, restaurants and online stores do.

In Turkish: işletmeden tüketiciye, bireysel satış

How it is used

Used to describe companies, markets and sales roles: B2C brand, B2C sales, B2C customers. Compared with B2B, B2C purchases are usually smaller, faster and more emotional, and one person often makes the decision.

Example sentences

  1. Moving from B2C to B2B sales was hard at first because every deal took months.

  2. Our B2C customers mostly buy through the app, while hotels order by phone.

Common collocations

  • B2C brand
  • B2C sales
  • B2C market
  • B2C customers
  • B2BBusiness-to-business: selling products or services to other companies rather than to individual consumers.
  • retailThe business of selling goods in small quantities directly to the public, through shops, online stores or other channels, rather than to other businesses.
  • point of saleThe place and moment where a customer pays for a purchase, such as a shop till or an online checkout, and the system used to record that payment.
  • average transaction valueThe average amount a customer spends in one purchase, calculated by dividing total sales by the number of transactions.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Sales Process & Pipeline

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