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Sales & Retail vocabulary · Retail Store & Customers

Loss leader

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, loss leader means: A product sold at a deliberately low or loss-making price to attract shoppers who may buy other goods.

In Turkish: müşteri çekmek için düşük fiyatlanan ürün

How it is used

Use for a traffic-driving product within a wider retail offer; assess the overall purchase pattern.

Example sentences

  1. The supermarket used cooking oil as a loss leader during the weekend promotion.

    The low price is intended to attract visits and additional purchases.

  2. The loss leader attracted shoppers, but few of them bought anything else.

    The wider sales effect matters more than the featured item's volume alone.

Common collocations

  • use a loss leader
  • loss leader promotion
  • discountA reduction in the normal price of a product or service, given for example to win a deal, reward a loyal customer or sell old stock.
  • marginThe difference between what a product sells for and what it costs, often shown as a percentage of the selling price.

More terms: Retail Store & Customers

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