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Sales & Retail vocabulary · Targets, Metrics & Commission

Win rate

Meaning in sales & retail, with examples

/ˈwɪn ˌreɪt/nounCommon term

In sales & retail, win rate means: The percentage of sales opportunities that end in a won deal, out of all the opportunities closed as won or lost in a period.

In Turkish: kazanma oranı, başarı oranı

How it is used

A common B2B sales metric, also called close rate. Managers compare win rates between reps, products and competitors. A win rate of 25% means one in four opportunities becomes a customer.

Example sentences

  1. Our win rate against the main competitor is only 30 percent.

  2. Since she started doing proper discovery calls, her win rate has doubled.

Common collocations

  • improve the win rate
  • win rate by rep
  • win rate against a competitor
  • close rate
  • conversion rateThe percentage of people who take a desired next step, such as store visitors who buy something or leads who become customers.
  • opportunityA qualified potential sale that is being actively worked on, with an estimated value and an expected closing date in the CRM.
  • KPIKey performance indicator: a number that shows how well a person, team or store is doing against an important goal, such as daily sales or conversion rate.
  • sales forecastAn estimate of how much a person, team or company will sell in a coming period, based on the pipeline, past results and market conditions.

More terms: Targets, Metrics & Commission

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