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Sales & Retail vocabulary · Objections & Closing

Urgency

Meaning in sales & retail, with examples

/ˈɜːrdʒənsi/nounCommon term

In sales & retail, urgency means: In sales, a real reason for the customer to decide now rather than later, such as a price rise, a deadline or a problem that is getting worse.

In Turkish: aciliyet, ivedilik

How it is used

Sellers talk about creating a sense of urgency. Honest urgency comes from the customer's own situation or from real offers with an end date. Fake urgency, such as invented deadlines, can damage trust and in some cases break consumer protection rules.

Example sentences

  1. There's no urgency on their side: their current contract runs until next year.

  2. The price increase in January created real urgency, and three clients signed in December.

Common collocations

  • create a sense of urgency
  • lack of urgency
  • real urgency
  • urgency to buy
  • closing techniqueA planned way of asking for the customer's decision at the end of a sale, such as offering a choice between two options or summarising the agreed points.
  • buying signalSomething a customer says or does that shows they are seriously thinking about buying, such as asking about delivery dates, prices or contract details.
  • closeTo get a customer's final agreement to buy, such as a signature, an order or a payment, so that the sale is complete.
  • pain pointA specific problem or frustration that a customer has, which a product or service could solve.

More terms: Objections & Closing

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