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Sales & Retail vocabulary · Objections & Closing

No decision

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, no decision means: A sales outcome in which the buyer makes no purchase rather than choosing a competing supplier.

In Turkish: satın alma kararı çıkmaması

How it is used

Use as an outcome or loss category when the customer keeps the current arrangement or abandons the project.

Example sentences

  1. The opportunity ended in no decision when the board froze the replacement programme.

    The seller lost the opportunity without losing to another supplier.

  2. Our review separates no decision from deals awarded to a competitor.

    Separating outcomes helps distinguish stalled demand from competitive losses.

Common collocations

  • end in no decision
  • no-decision outcome
  • opportunityA qualified potential sale that is being actively worked on, with an estimated value and an expected closing date in the CRM.
  • win rateThe percentage of sales opportunities that end in a won deal, out of all the opportunities closed as won or lost in a period.

More terms: Objections & Closing

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