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Sales & Retail vocabulary · Sales Process & Pipeline

Pipeline hygiene

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, pipeline hygiene means: The regular work of keeping opportunity records accurate, current and free of misleading entries.

In Turkish: satış hattı kayıtlarının düzenli tutulması

How it is used

Use for removing duplicates, correcting dates and documenting next steps during routine CRM maintenance.

Example sentences

  1. Friday's pipeline hygiene session removed duplicate opportunities created after the trade fair.

    Removing duplicates prevents the same potential sale from inflating totals.

  2. Poor pipeline hygiene left several cancelled projects in the manager's forecast.

    Outdated records can distort the commercial picture even without new activity.

Common collocations

  • improve pipeline hygiene
  • pipeline hygiene review
  • CRMCustomer relationship management: software where a company records its contacts, leads, deals and conversations with customers in one place.
  • sales pipelineAll the potential deals a salesperson or team is working on, arranged by stage from first contact to signed contract, so you can see what is likely to close.

More terms: Sales Process & Pipeline

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