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Sales & Retail vocabulary · Pitches & Demos

Pain point

Meaning in sales & retail, with examples

/ˈpeɪn ˌpɔɪnt/nounCore term

In sales & retail, pain point means: A specific problem or frustration that a customer has, which a product or service could solve.

In Turkish: müşterinin sorunu, sıkıntı noktası, dert

How it is used

Very common in sales meetings and training. You identify, uncover, address or solve pain points. Sellers ask questions in discovery calls to find them, then build the pitch around them. It sounds informal but appears in written proposals too.

Example sentences

  1. Their biggest pain point is the time it takes to prepare monthly reports.

  2. Start the demo with the pain points they mentioned on the first call.

Common collocations

  • identify pain points
  • address a pain point
  • customer pain points
  • main pain point
  • discovery callAn early conversation with a prospect in which the seller asks questions to understand their situation, problems and goals before suggesting a solution.
  • value propositionA short, clear statement of what a customer gains from a product and why it is better for them than the other options.
  • benefitThe real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.
  • objectionA reason a potential customer gives for not buying or not buying yet, such as price, timing, trust or a competitor's offer.
  • sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Pitches & Demos

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