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Sales & Retail vocabulary · Pitches & Demos

Reference call

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, reference call means: A conversation in which a prospective buyer asks an existing customer about their experience with a supplier.

In Turkish: referans müşteri görüşmesi

How it is used

Use for direct buyer-to-customer discussion arranged with the reference customer's agreement.

Example sentences

  1. During the reference call, the buyer asked how the supplier handled the first breakdown.

    The prospect checks lived experience rather than relying only on a presentation.

  2. We asked our existing customer before arranging a reference call with the hospital group.

    A reference customer's participation should be agreed before scheduling.

Common collocations

  • arrange a reference call
  • customer reference call
  • case studyA short report that describes how a real customer used a product or service and what results they achieved, used to convince similar buyers.
  • prospectA possible customer who has been checked and seems a good fit, with a real need for the product and the ability to buy it.

More terms: Pitches & Demos

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