In sales & retail, prospect means: A possible customer who has been checked and seems a good fit, with a real need for the product and the ability to buy it.
In Turkish: potansiyel müşteri, nitelikli müşteri adayı
How it is used
Used in B2B sales for someone you are actively trying to sell to. It is also a verb: to prospect means to search for new customers, and prospecting is the name of that activity. You research, contact, call or meet prospects.
Example sentences
I'm meeting two new prospects in Izmir on Thursday.
She spends every Monday morning prospecting on LinkedIn.
Common collocations
qualified prospect
contact a prospect
prospect list
prospecting call
Related terms
leadA person or company that may become a customer, for example someone who downloaded a brochure, called for information or was found through research.
qualifyTo check whether a lead is worth pursuing by finding out if they have a real need, a budget, the authority to buy and a realistic timeline.
ideal customer profileA description of the type of company that would benefit most from your product and be most valuable to you, based on factors such as industry, size and location.
decision-makerThe person in a company who has the authority to approve a purchase and sign the contract, such as a director or the owner.
cold callA phone call to a person or business that has had no earlier contact with you, made to introduce a product and start a sales conversation.
