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Sales & Retail vocabulary · Prospecting & Leads

Ideal customer profile

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, ideal customer profile means: A description of the type of company that would benefit most from your product and be most valuable to you, based on factors such as industry, size and location.

In Turkish: ideal müşteri profili

How it is used

Used in B2B prospecting and planning, often shortened to ICP. Teams use it to decide which leads to chase and which to drop. It describes companies; a buyer persona describes the individual people inside them.

Example sentences

  1. Our ideal customer profile is a logistics company with 50 to 500 employees in Turkey or the Balkans.

  2. This lead doesn't match our ideal customer profile, so don't spend too much time on it.

Common collocations

  • define your ideal customer profile
  • fit the ICP
  • ICP criteria
  • buyer persona
  • prospectA possible customer who has been checked and seems a good fit, with a real need for the product and the ability to buy it.
  • qualifyTo check whether a lead is worth pursuing by finding out if they have a real need, a budget, the authority to buy and a realistic timeline.
  • lead generationThe work of finding and attracting new potential customers, through activities such as events, ads, content, cold outreach and referrals.
  • leadA person or company that may become a customer, for example someone who downloaded a brochure, called for information or was found through research.

More terms: Prospecting & Leads

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