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Sales & Retail vocabulary · Prospecting & Leads

Named account

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, named account means: A specific customer or prospect company assigned by name to a salesperson or team.

In Turkish: isim bazında atanmış müşteri hesabı

How it is used

Use when ownership follows a specified company list rather than only a geographic boundary.

Example sentences

  1. The airline is a named account, so enquiries from all its offices go to the same team.

    Company-level ownership can continue across several geographic territories.

  2. We removed the closed factory from my named account list during territory planning.

    The term refers to an explicit assignment, not necessarily a large customer.

Common collocations

  • named account list
  • named account strategy
  • sales territoryThe geographic area, group of customers or industry that a salesperson or team is responsible for.
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.

More terms: Prospecting & Leads

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