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Sales & Retail vocabulary · Prospecting & Leads

Trigger event

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, trigger event means: A change in a potential customer's circumstances that creates a reason for a relevant sales approach.

In Turkish: satış fırsatını tetikleyen gelişme

How it is used

Use for developments such as a new site or management change; explain the possible need rather than assuming intent.

Example sentences

  1. The warehouse opening was the trigger event for our conversation about scanning equipment.

    The event supplies a concrete reason why the offer might now be relevant.

  2. A new finance director can be a trigger event, but we still need to understand her priorities.

    A change creates an opening for research rather than proof of demand.

Common collocations

  • identify a trigger event
  • sales trigger event
  • prospectA possible customer who has been checked and seems a good fit, with a real need for the product and the ability to buy it.
  • discovery callAn early conversation with a prospect in which the seller asks questions to understand their situation, problems and goals before suggesting a solution.

More terms: Prospecting & Leads

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