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Sales & Retail vocabulary · Prospecting & Leads

Lead routing

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, lead routing means: The assignment of incoming sales leads to the appropriate representative or team.

In Turkish: müşteri adayı yönlendirme

How it is used

Use when discussing assignment rules such as region, language, account ownership or product expertise.

Example sentences

  1. Lead routing sends requests from existing customers to their current account managers.

    The rule preserves ownership instead of treating every enquiry as new business.

  2. We changed lead routing because Turkish enquiries were reaching the German-speaking team.

    Routing determines who receives the enquiry, not whether the person will buy.

Common collocations

  • lead routing rules
  • automated lead routing
  • leadA person or company that may become a customer, for example someone who downloaded a brochure, called for information or was found through research.
  • sales territoryThe geographic area, group of customers or industry that a salesperson or team is responsible for.

More terms: Prospecting & Leads

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