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Sales & Retail vocabulary · Prospecting & Leads

Sales cadence

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, sales cadence means: A planned pattern of sales calls, messages and pauses used to contact a prospect over time.

In Turkish: satış iletişim planı

How it is used

Use for the timing and order of seller outreach across channels, with pauses or changes when the prospect responds.

Example sentences

  1. Our sales cadence starts with a personal email and leaves two days before the first call.

    The phrase describes a timed series of contacts rather than a single follow-up.

  2. Ece paused the sales cadence when the buyer asked to reconnect after the audit.

    A cadence can be adjusted to respect a prospect's stated timing.

Common collocations

  • build a sales cadence
  • outbound sales cadence
  • cold callA phone call to a person or business that has had no earlier contact with you, made to introduce a product and start a sales conversation.
  • follow upTo contact someone again after a call, meeting or offer, to answer questions, check their interest and move the sale to the next step.

More terms: Prospecting & Leads

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