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Sales & Retail vocabulary · Prospecting & Leads

Account-based selling

Meaning in sales & retail, with examples

nounCommon term

In sales & retail, account-based selling means: A coordinated selling approach focused on selected organisations and the relevant people within each one.

In Turkish: seçilmiş müşteri kuruluşlarına odaklı satış

How it is used

Use for coordinated work around chosen organisations, with messages adapted to their distinct needs.

Example sentences

  1. Account-based selling brought our technical and commercial teams together around three hospital groups.

    The approach organises effort around specific customer organisations.

  2. For account-based selling, we researched each group's procurement cycle before arranging meetings.

    Research is tailored to the selected account rather than a broad contact list.

Common collocations

  • account-based selling strategy
  • account-based selling team
  • ideal customer profileA description of the type of company that would benefit most from your product and be most valuable to you, based on factors such as industry, size and location.
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.

More terms: Prospecting & Leads

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