Sales pitch

How it is used

Often shortened to pitch. You prepare, give, deliver or tailor a pitch; you can also pitch a product or pitch to a client. Saying that something sounds like a sales pitch can be negative: it feels pushy or rehearsed.

Example sentences

1. Keep your sales pitch under ten minutes and leave time for questions.

2. We tailored the sales pitch for hospitals and focused on patient safety.

Common collocations

• deliver a sales pitch
• tailor your pitch
• pitch deck
• pitch to a client
• practise a pitch

Related terms

• elevator pitchA very short, clear description of what you or your product offers, short enough to say during a lift ride of about 30 seconds.
• demoA live showing of how a product works, given to a potential customer so they can see how it would solve their problem.
• value propositionA short, clear statement of what a customer gains from a product and why it is better for them than the other options.
• benefitThe real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.
• pain pointA specific problem or frustration that a customer has, which a product or service could solve.

More terms: Pitches & Demos

• rapport
• case study