Value proposition

How it is used

Used in pitches, sales training and marketing plans. You build, define, communicate or test a value proposition. A strong one talks about results for the customer, such as saving time or cutting costs, rather than listing features.

Example sentences

1. Our value proposition is simple: we cut delivery times in half for small retailers.

2. If you can't explain the value proposition in one sentence, the pitch is too complicated.

Common collocations

• strong value proposition
• unique value proposition
• communicate the value proposition
• customer value proposition

Related terms

• benefitThe real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.
• sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
• elevator pitchA very short, clear description of what you or your product offers, short enough to say during a lift ride of about 30 seconds.
• pain pointA specific problem or frustration that a customer has, which a product or service could solve.

This word in other fields

The same English word can have a different meaning in another field:

• value proposition · Product Management
• value proposition · Marketing
• value proposition · Entrepreneurship & Startups

More terms: Pitches & Demos

• demo
• rapport
• case study