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Entrepreneurship & Startups vocabulary · Ideas & Business Models

Value proposition

Meaning in entrepreneurship & startups, with examples

/ˈvæljuː ˌprɑːpəˈzɪʃn/nounCore term

In entrepreneurship & startups, value proposition means: A short, clear statement of the main benefit a product gives its customers and why they should choose it over other options.

In Turkish: değer önerisi, değer teklifi

How it is used

Used in strategy work, pitch decks, websites and sales. You define, test, sharpen or communicate your value proposition. A strong one talks about the customer's result, such as saving time or money, not only about product features.

Example sentences

  1. Our value proposition is clear: small shops get their accounting done in ten minutes a week.

  2. Visitors didn't understand the value proposition on our homepage, so we rewrote it.

Common collocations

  • clear value proposition
  • unique value proposition
  • test the value proposition
  • core value proposition
  • pain pointA specific problem or frustration that customers have and that a product can solve. Strong startups are built around real, painful problems.
  • target marketThe specific group of customers a business plans to sell to first, described by features such as industry, location, size, age or needs.
  • business modelThe way a company creates value for customers and earns money from it: who pays, what they pay for, how much and how often.
  • competitive advantageSomething that lets a company serve customers better or more cheaply than its rivals, such as unique technology, data, a strong brand or lower costs.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Ideas & Business Models

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