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Entrepreneurship & Startups vocabulary · Ideas & Business Models

Target market

Meaning in entrepreneurship & startups, with examples

/ˈtɑːrɡɪt ˌmɑːrkɪt/nounCore term

In entrepreneurship & startups, target market means: The specific group of customers a business plans to sell to first, described by features such as industry, location, size, age or needs.

In Turkish: hedef pazar, hedef kitle

How it is used

Investors ask who exactly your target market is, and everyone is never a good answer. You define, narrow, enter or expand beyond a target market. Startups often start with a small niche and grow from there.

Example sentences

  1. Our target market is independent pharmacies in mid-sized Turkish cities.

  2. We narrowed our target market from all retailers to small fashion brands.

Common collocations

  • define the target market
  • narrow the target market
  • primary target market
  • enter a target market
  • total addressable marketThe total yearly revenue a product could earn if every possible customer in its market bought it, used to show how big the opportunity is.
  • value propositionA short, clear statement of the main benefit a product gives its customers and why they should choose it over other options.
  • early adopterOne of the first customers to try a new product, usually someone who has a strong need for it and accepts bugs and missing features.
  • go-to-market strategyA plan for how a company will bring a product to customers: who it will target first, how it will reach them, how it will sell and at what price.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Ideas & Business Models

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