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Marketing vocabulary · Segmentation & Targeting

Target market

Meaning in marketing, with examples

/ˌtɑːrɡɪt ˈmɑːrkɪt/nounCore term

In marketing, target market means: The particular group of customers that a company decides to focus on and sell its products or services to.

In Turkish: hedef pazar

How it is used

Common in business plans, investor pitches and strategy meetings. You define, identify or expand your target market. It is usually broader and more long-term than the target audience of a single campaign.

Example sentences

  1. Our target market is small and medium-sized hotels on the Aegean coast.

  2. If everyone is your target market, then nobody really is.

  3. The investors asked how big our target market is in Turkey.

Common collocations

  • define a target market
  • identify the target market
  • expand into a new target market
  • primary target market
  • target audienceThe specific group of people that an advertisement, message or campaign is designed to reach and influence.
  • market segmentationDividing a large market into smaller groups of customers who share similar needs, characteristics or behaviour, so that each group can be served in a suitable way.
  • nicheA small, specialised part of a market with particular needs that larger companies often do not serve well.
  • buyer personaA realistic but imaginary profile of a typical customer, based on research, with details such as age, job, goals, habits and problems.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Segmentation & Targeting

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